Positively R.A.W. (Right Attitude Wins): A Woman With Balls Creates Her Own Life Gems (Paperback)


By: Sandra B. Tate

Positively R.A.W. (Right Attitude Wins) is a self-help book with a difference. Written by the “Ballsy Coach”, as Sandra B. Tate the author is kno… READ MORE


Positively R.A.W. (Right Attitude Wins) is a self-help book with a difference. Written by the “Ballsy Coach”, as Sandra B. Tate the author is known, it reflects all the challenges, struggles and joys of how positive thinking, success principles, and empowerment will take quality of life to a whole new level. It’s time to eliminate those limiting and flawed thoughts to get you finally unstuck. By sharing the courage of truth and loving yourself enough those answers you seek will reveal themselves.

In Sandra’s own words, “It’s time to be your authentic self by creating your own life gems without fear of what you will need to do, be or feel.”

Sandra B. Tate brings the reader to ask the difficult questions such as “Who am I?” or “What do I want my life to be?” and “What and who do I want in all areas of my life?” She leads us inwardly and but moves us to simplify our thoughts into bold actions. Creating results that finally move us even closer to our inner-self tucked away for so long. By mastering your “Ballsy Self” and the self-discipline it takes to truly know who you are. You can achieve all of your personal goals for success and happiness. You can and will be the most precious jewel in your own crown.

Packed with real-life inspiring stories as well as motivational snippets, Positively R.A.W. shows the reader that they can succeed through casting aside limiting beliefs and focusing on a vision of the future. With practical advice on reaching success in every facet of your life — relationships, work, friendships, financial and more — the book offers not only the evidence that you can succeed but also a handy toolkit to help you get there. From setting goals to understanding what’s really important to you, this book helps you at every turning point and at every step of the journey.

With her fair but no-nonsense approach and sunny disposition, Sandra B. Tate convinces the reader that the ballsy approach will lead them to success.

“Sandra B. Tate’s Positively R.A.W. is the must-read book of the decade for anyone wanting to reinvent their lives, empower their spirit and achieve beyond their wildest dreams! I consult with Sandra monthly to keep me focused on what matters and to get out of my own way. I strongly advise others to do the same!” ~ Philippe SHOCK Matthews, host of The Philippe Matthews Show-AKA: “Oprah of the Internet”.

“Sandra brings an incredible, infectious energy to her work. Unafraid of being provocative or thought-provoking, she shines a sharp intellect and keen spotlight on the issues that we all need to be thinking about to improve our personal lives, as well as the society we live in.” ~ Renita Kalhorn, Peak Performance Strategist, The Flow Factor

More about the author


Sandra B. Tate is best known as “The Ballsy Coach”. Through her groundbreaking life training company, TateWorks, Tate has concentrated her highly-acclaimed motivational expertise on consulting services for life balance and work-life coaching solutions for corporate HR departments, training managers and employees. TateWorks has also delivered solutions for the use of effective communications strategies for promoting top-level project success with critical business clients. Sandra helps others by guiding women to focus on their unique abilities while striving to be happy from within to achieve success.

Sandra B. Tate hails from Camberwell, London, England but spent much of her childhood in sunny Montego Bay, Jamaica. She attended City and East London College in Great Britain and moved to New York City in 1984. Here she studied communications and psychology in the heart of Manhattan, at Hunter College. While attending Hunter, Ms. Tate became a SEEK peer mentor and a member of the SEEK Provost Committee. It was here that her love for mentoring and sharing open dialogue to solve important, personal issues solidified, leading her to become, as she describes it, a “Helper of Womankind”.

Sandra launched herself with much gusto into the world of work. Shortly after graduating in 1990, she began working as a special assistant to New York State Senator David Paterson. She later held executive assistant positions with the New York Public Library, Toshiba America, Inc. and Ann Taylor. Following this, Ms. Tate graduated to a role as an information technology consultant for both McKinsey & Co. and Arthur Andersen. She also served as a technical project leader in the information technology solutions group at Deloitte & Touché, where she performed advanced-level research, planning and testing of new technology and related services. Similar duties were performed at the New York City Administration for Children’s Services.

While Sandra’s career offered much satisfaction, she strived to return to her first love of helping others. Ms. Tate founded TateWorks with a vision of helping people help themselves to achieve success.

In her spare time Ms. Tate can be found driving fast cars or enjoying the beach on tropical warm islands. She is equally happy at home in the kitchen preparing and cooking exotic foods for loved ones, where you’ll find her serving up fair, no-nonsense advice.


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